Major global hotel and restaurant brands such as Edwardian Group London, Jumeirah Group, Morgans Hotel Group and Aqua Restaurant Group have all shown their support for the capital’s top-level domain name by signing up for Dot London domain names to use as part of their communications strategy.
Over 500 top London hotels, such as Radisson Blu Edwardian London, The May Fair, St Martin’s Lane, Sanderson and Jumeirah Carlton Tower, as well as independent hotels, including The Ampersand Hotel in South Kensington, have all registered for their Dot London domain names.
46.000 registered names
London’s new domain has over 46,000 registered names, after companies and individuals from around the world have taken the opportunity to link themselves digitally with the global business capital and the world’s most popular tourist destination.
Paul Mansi, Chief Operating Officer of Edwardian Group London, said: “Dot London is a perfect platform for us to showcase our exclusive London concepts, including our hotels and restaurants, to both our domestic and international clientele. London is an incredibly strong global brand and is part of our DNA, so having a Dot London domain name nicely strengthens our link with this bustling metropolitan city.”
Restaurants sign up
Restaurants across London have backed the Dot London campaign by signing up for the capital’s domain name, including award-winning independent restaurant L’Etranger and the highly anticipated Spring restaurant, which opened this month at Somerset House. Aqua Restaurant Group have registered names for all four of their restaurants and bars, including their newest additions Aqua Shard and Hutong, and the Edwardian Group’s Scoff and Banter restaurant and Steak and Lobster now have their own Dot London domain names.
Skye Gyngell, Head Chef and Proprietor of Spring, said: “Being a new restaurant based in the beautifully elegant setting of Somerset House’s 19th century New Wing, we wanted to further enhance our link with this iconic city by having a Dot London domain name. Our team have a heartfelt and passionate approach to cooking, and we have that same philosophy and belief towards London.”
Many high profile names have embraced Dot London
Kit Malthouse, Deputy Mayor of London for Business and Enterprise, said: “Hotels, restaurants, visitor attractions and shopping destinations are a crucial part of London’s infrastructure, helping to showcase what this wonderful city has to offer to all visitors. It’s amazing to see so many high profile names within such an influential sector embraced Dot London as a key part of their direct communications strategy.”
Julie Chappell, Director of visitlondon.com, said: “With the capital’s tourism figures at a record high and an ever-growing array of worldwide accolades and awards under its belt, this is the perfect time for hotels, restaurants and attractions to heighten their association with the city. Dot London is a fantastic way for companies to stake a claim and be a part this unrivalled global city.”
Demand for Dot London domain names remains strong with registrars, such as 123–reg, Easyspace, Fasthosts, 1&1, Minds + Machines and Go Daddy. Dot London is one of more than 1,000 new gTLDs being released by ICANN, the global internet body, as alternatives to ‘.com’ or ‘.co.uk’, a move hailed by ICANN as changing the internet forever. Other city based domain names include ‘.paris’, ‘.berlin’ and ‘.nyc’.
About Dot London
London & Partners has set up a subsidiary, Dot London Domains Ltd, to operate the new registry. It has procured a Registry Services Provider, Minds + Machines, which is working in partnership to set up and operate the domain. Dot London will operate on a commercial basis and any surplus profits will be re-invested for the benefit of London.
For more information about Dot London click here
About London & Partners
London & Partners is the official promotional organisation for London. Our company attracts and delivers value to business, students and visitors. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.
For more information about London & Partners click here
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