Pizza giant Papa John’s has made the bold move to offer every one of their customers a no-quibble ‘Quality Guarantee’, ensuring that all pizza lovers are happy with the service and food they receive.
The leading pizza chain is pledging that if a customer is not 100% happy with the quality of their food, Papa John’s will replace it like-for-like, free of charge. This comes following a pioneering partnership with customer engagement specialists, Rant & Rave, which invites all customers to rant or rave about their experience at the point of delivery via text message.
Verbatim feedback
Since launching the campaign in April 2014, Papa John’s has received thousands of pieces of verbatim feedback which were uploaded onto an easy-to-read dashboard, enabling franchisees and management team to quickly and easily see what their customers are thinking.
This has armed the team with invaluable insight as they launch the Guarantee amongst their franchisees across the country.
Commitment to quality
Andrew Gallagher, senior marketing director for Papa John’s UK, says: “Papa’s Quality Guarantee is about standing behind our belief and promise that our pizzas are of the highest quality, every time.
“Introducing the Guarantee is a brave move but we are very confident in our abilities and in knowing our customers, and what they like and don’t like. We hope this commitment to quality raises the bar within the UK pizza market as we’re the only company that offers 100% fresh dough and have such an experienced pizza maker as our founder who feels very passionate about the launch of the Guarantee, to ensure our customers always get what they deserve – the best pizza possible.”
Since launching a year ago, whenever a pizza is delivered, all Papa Johns’ customers receive a text message** asking them for their feedback. Customers can also visit the Papa John’s website to share their thoughts online via a feedback widget.
Papa John’s was founded in the USA in 1984 and there are now almost 300 stores across the UK and more than 4,600 stores in 36 countries.
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For more information about Papa John’s click here
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