Debenhams has broadened its food and drink offering in its Manchester store with the opening of a new branch of Ed’s Easy Diner.
The new Ed’s Easy Diner, will create around 30 new jobs using employment charity Springboard. An extensive menu inspired by 1950s Americana includes a wide selection of burgers, hot dogs, loaded sides, sodas and famous milkshakes. The restaurant will be open from breakfast through to dinner.
Debenham’s strategy for a more vibrant food offering
The launch in Manchester will be followed by two further Ed’s Easy Diner’s opening in Debenhams in Basildon and Westfield White City in November. The new openings form part of the retailer’s strategy to provide new and exciting ways of enhancing the customer experience, including a more vibrant food offer, with new and established brands to reflect customer demand for a modern, global approach to in-store dining.
Debenhams Manchester store manager, Debbie Whiting said: “We are thrilled to welcome Ed’s Easy Diner to our Manchester store. This is a fun and hugely popular brand that offers our customers something completely new and exciting; the retro inspired American menu is the perfect shopping pick me-up.”
Broadening the food offer
Enhancing Debenhams’ food offer is an important part of the brand’s successful space optimisation activity alongside new concessions from high street brands Costa, Patisserie Valerie, Sports Direct, Monsoon and Only to name a few.
Debenhams UK Director of Space Planning Mark Jordan says: “The addition of new concessions comes as we extend our successful space optimisation trials and continue to look at new and exciting ways of enhancing the experience for our customers. Broadening our food offer will see a number of fantastic new brands join our portfolio and offer our customers a variety of options for casual dining. For some food brands it will be their first outlet in a town where they do not already have a presence and we are confident that this will be a key footfall driver.”
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