Just Falafel, the expanding falafel restaurant group, has introduced a brand new falafel-based breakfast menu as part of its mission to deliver fresh, delicious and nutritious food on-the-go to the UK market.
Central to the new menu is the ‘Breakfast Falafel’ – a unique falafel and potato hybrid similar in texture to a hash brown but with the added nutritional benefits of falafel.
Created by Just Falafel Culinary Operations Director Gerard Murphy, the Breakfast Falafel introduces falafel to the British breakfast menu for the very first time and offers customers an alternative to traditional morning foods.
The new 100% vegetarian new Just Falafel breakfast menu consists of:
Breakfast Falafel Muffin – a potato and falafel patty, seasoned with herbs, with a free range egg and served in a hot toasted wholemeal English muffin
Breakfast Falafel Bites – hot falafel and potato bites served with a breakfast dip
Warm Halloumi Breakfast Wrap – grilled Halloumi cheese, fresh tomatoes and a sprinkle of za’atar, a traditional Middle Eastern spice mixture, wrapped in a soft wholewheat tortilla
Courgette Fritters – two warm and crisp courgette fritters, perfect for breakfast on the go
Gluten Free Porridge – made with Scottish rolled oats and milk or wheat-free flakes and soya milk with optional honey
Greek Style Yoghurt – smooth and creamy Cumbrian yoghurt served with organic muesli
Bran Muffin – made with apples, carrots and sultanas, perfect to grab on the go
Filling a gap in the market
Michael Biggins, Just Falafel’s CEO for UK & Ireland commented: “We spotted a gap in the market for a tasty and nutritious vegetarian breakfast range beyond the limited offering currently available. We are confident we have created some truly innovative and delicious recipes. As well as tasting great, our breakfast falafel made from potato, ground chickpeas and fava beans is an excellent source of fibre and vegetarian protein, which provide slow-release carbohydrates so will help to keep customers feeling fuller for longer. We look forward to hearing customer feedback on the new range.”
The new breakfast menu is available now at Just Falafel East Croydon, Just Falafel Baker Street and Just Falafel 7 Fulham Broadway, and will be introduced to Monmouth Street, Charing Cross Road and Hammersmith Broadway in the New Year.
About Just Falafel
Just Falafel offers traditional street food with a modern twist, including a choice of fresh, delicious and nutritious falafel wraps, sides, soups, salads and drinks. The Middle East’s fastest growing brand now has 36 operating stores, 50 locations under development and 1,200 franchises sold across 19 countries. Six UK restaurants are now open and it plans to roll out 200 outlets in total over the next five years.