Burger King Worldwide has launched its latest product innovation to the UK: SATISFRIES™ French fries – great tasting, crinkle cut French fries, with 30% less fat than the fries of its main quick service hamburger restaurant competitor*. The BURGER KING® system is the first major restaurant chain to serve the unique, reduced fat SATISFRIES™, which has been available at BURGER KING® restaurants across the UK and Ireland from 4March.
Bianca Shen, VP Marketing and Communications, Europe, Middle East & Africa announced:
“The majority of orders in BURGER KING® restaurants include French fries. They are a critically important part of our menu offerings and the perfect side dish to our famous, flame-grilled burgers. With the launch of SATISFRIES™ in more than 1800 European BURGER KING® restaurants, we will offer our guests a new fat-reduced option without compromising on taste.”
Guests are increasingly looking for reduced fat products
In launching SATISFRIES™ French fries, the BURGER KING® brand is following a worldwide trend of increasing awareness in consumption and offers its guests another option to the range of products – just like it does with its WHOPPER JR.®, the Wraps or salads and last year’s big launch, Smoothies.
Insight also shows that guests are increasingly looking for reduced fat products, wanting menu options whether on the go or dining out in a formal setting. SATISFRIES™ French fries are the first French fries to offer guests a reduced fat option, without giving up what BURGER KING® guests love most about French fries – their great taste.
And for the first time guests can enjoy SATISFRIES™ with HEINZ Tomato Ketchup Reduced Sugar & Salt® – which has the same great taste of HEINZ® Tomato Ketchup with 30% less sugar and 25% less salt**.
* 30% less fat than McDonald’s® French Fries – 14 g vs. 9 g per 100 g serving.
** The HEINZ marks are registered trademarks of H.J. Heinz Foods UK Limited and are used with permission.
