EatSmart is a new online ordering platform for sandwich bars, cafés, delis and contract caterers. Put simply, it’s an easy to use, all-in-one system that finally brings online ordering with combined digital marketing to the food and hospitality industry in an affordable way.
Customer convenience
The concept of pre-ordering food is not new. For many years offices faxed or phoned their orders to their favourite eatery. In today’s internet era, EatSmart has evolved the concept of ordering by encouraging customers to place their food order regularly from their computer, tablet or smart phone. It’s the ultimate in customer convenience, saving precious minutes – especially during lunch break. Retailers can leverage this opportunity further by having designated collection points, therefore establishing the promise of “No Queuing” as an extra incentive to online customers.
Increased efficiencies
As well as the obvious customer benefits, EatSmart is an online ordering system designed as an aid to better planning and kitchen management. As customers are encouraged to place their food order in advance, this makes better use of down time. But the benefits don’t stop there. Customers can either pre-pay or pay cash on collection. Furthermore, you can choose how they receive their order with collection and delivery management built in. Either way, ordering online means increased efficiencies with even more customers being served during peak periods – and all without employing more staff. EatSmart works in sandwich bars, deli’s as well as restaurants both large and small. It also complements and integrates with existing till systems and established payment processes.
Powerful marketing capabilities
But here’s the clever bit: EatSmart is not just an efficient ordering system, it’s a means to create new revenue streams and boost customer retention. The secret weapons of EatSmart are its powerful on board marketing capabilities, namely its integration with Social Media and Email Marketing. Through its ability to manage and export your customer database through your favourite email marketing companions, (such as Mail Chimp or Constant Contact) you can keep your customers up to date about today’s deals and what’s in store – sandwich specials, next day menus, meal deals, promotional offers – even customer favourites etc.
At the same time Facebook connects with and engages customers. It makes them aware of the new ordering system and the benefit it offers. Both functions add value to the product with an immediate upturn in new custom every week.
It’s simple
EatSmart is an online ordering revolution and like any great idea it’s simple. This is both an inexpensive and instant way to bring new sales into retail food – especially lunchtime trade. It is widely recognised that online ordering is taking a big slice out of the retail food market. EatSmart is the smart way to unlock the profit potential of the sandwich bar, restaurant, café or deli business.
Make EatSmart the way to increase sales in your business!
For more information click here or contact Robert on +44 (0)7876 597 993