Pizza Hut Restaurants is to invest more than £1.7 million into its Scottish estate, creating 35 new jobs.
The investment will be made across a number of key sites in Scotland and form the next phase of Pizza Hut Restaurants’ UK-wide re-imaging programme. The first opening will be at Hamilton Palace Retail Park, followed by Glasgow and Inverness.
The Huts aim to set the benchmark in restaurant design and hospitality standards for the casual dining industry, and fourteen Huts in Scotland will have been transformed with a new look and feel by the end of 2014, including restaurants in Edinburgh, Stirling and Ayr.
Famous icons at centre stage
All of Pizza Hut Restaurants’ famous icons – including the Ice Cream Factory, Salad Station and Buffet – are being put centre stage as part of a new, interactive design, showcasing the fresh food and vibrant atmosphere. A first for the brand, an all-new bar area serving draught Budweiser beer will be available at selected restaurants.
In addition to the Ice Cream Factory, a central preparation station will offer a range of desserts including warm cookie dough, a waffle machine, speciality drinks, and a self-service soft drinks hub allowing guests to refill drinks at their leisure. And a brand new menu includes the introduction of ribs, wings and fries, to appeal to a wide range of customer tastes.
New dining experience
The redesigned restaurants offer guests a more open and inviting dining space, and also benefit from enhanced lighting schemes and bolder external facades, signalling the new dining experience. At the Silverburn Shopping Centre in Glasgow, the restaurant chain has also acquired an additional 600 square feet, meaning an increase of 40 covers.
‘Hugely important for our business’
Pizza Hut Restaurants MD, Jens Hofma says, “Our first Scottish restaurant opened in Edinburgh in 1981, and today we have more than 30 Huts in the country so our estate has grown enormously. Hamilton, Glasgow and Inverness are some of our most popular restaurants and hugely important for our business, so we wanted our loyal guests in these areas to be among the first to enjoy this exciting new Pizza Hut Restaurants experience.”
The latest stage of investment is part of a broader £60 million refurbishment and restructuring programme of the business, secured through private equity investment from Rutland Partners in late 2012.
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