With the three-hour lunch now a thing of the past, restaurants and cafes have seen a notable rise in breakfast meetings. With the ever-changing landscape of the workplace, the increasing productivity demands of employers, and the dwindling company expense account, it’s no wonder this trend is on the rise.
All Bar One has set out to support this growing demand for morning meetings with the launch of its new breakfast menu this November.
Favourites and ‘Discovery Dishes’
Rolling out across all 50 sites nationwide, the new menu offers traditional breakfast favourites alongside ‘Discovery Dishes’, available Monday to Saturday from 8am until noon and on Sundays until 4pm.
The breakfast menu offers a range of options, from Hot-Smoked Severn & Wye Salmon with Avocado on Toast, or Smoked Back Bacon Potato Hash with Spinach, to more conventional favourites such as Buttermilk Pancakes and Eggs Benedict.
Productive, increasing energy, aiding concentration…
The advantages of the breakfast meeting are unsurpassed. The morning hours are proven to be the most efficient, people are more alert and as a result more productive. Getting together first thing also provides minimal disruption, allowing work to be done and decisions to be made before interruption by the day’s forthcoming responsibilities. Nutritionally, breakfast also sets the tone for the rest of the day, increasing energy and helping with concentration.
“Breakfast business meetings have advantages over lunch. They require less of a time commitment, are generally a lighter affair nutritionally, and are mostly less of an expense too.”
Luke Johnson, Serial Investor and Entrepreneur, 2013.
Building on the early eating trend
Susan Chappell, All Bar One Retail Director, said: “With the ever-growing trend towards breakfast meetings, it has become clear to us that people are discovering the advantages of morning get-togethers, both from a time and productivity point of view.
“It was therefore important to capture this new wave of early morning trade with the launch of our new breakfast and brunch menus, reinforcing All Bar One as the place to go for all-day dining. As well as weekday breakfast meetings, we want to generate more footfall in our bars over the weekend and make Sunday brunch an occasion. We hope the launch of this new menu will build on today’s ever-growing early eating trend.”
Along with the new breakfast menu, All Bar One provides guests with all the facilities needed to conduct a morning meeting: free WiFi, conveniently placed plug sockets, large tables and stylish and contemporary interiors.
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