Celebrity chef Jean-Christophe Novelli is teaming up with Aldi this festive season to bring a luxurious Christmas dinner to its fans by launching restaurants in five cities across the UK. From 21st November to 10th December, Aldi and Jean-Christophe Novelli will be travelling the UK, visiting five key cities, offering customers the chance to secure their table for a luxury Christmas meal, by ‘tweeting to eat’.
The Christmas dinner will be available in:
- Five star hotel Blythswood Square Hotel in Glasgow on Friday 21st November
- Georgian townhouse Home House in London on Monday 24th November
- Beautiful Jesmond Dene Hotel in Newcastle on Wednesday 26th November (pictured top)
- Manchester’s exclusive Great John Street Hotel on Monday 1st December
- Birmingham’s Michelin Star restaurant, Adam’s on Wednesday 10th December
Up to 50 evening diners in each city will tuck into Christmas dinner with all the trimmings including products from Aldi’s Specially Selected range: luxurious caviar, crab, turkey wellington and a 12 month matured Christmas pudding, washed down with award-winning wines from Aldi’s Exquisite range.
Just a taster
Joint Managing Director of Corporate Buying, Tony Baines, said: “Our Christmas pop-up restaurants are just a taster of what can be achieved at home this Christmas time. Jean-Christophe Novelli has put together a luxury menu that shows off our festive range to the full and offers better value than other supermarkets. We hope that our consumers will enjoy it.”
Jean-Christophe Novelli, added: “My advice on making sure the big day runs smoothly is to buy the best ingredients you can without compromise. Shopping at Aldi, you can see it can be done on a budget to suit everyone.
“I’ve put together high quality ingredients for a traditional Christmas dinner and I can’t wait to unveil the menu, along with its affordable, everyday low price, across the country from November.”
Lucky diners will take a home a goody bag featuring a selection of Aldi’s Christmas range. For more information about Aldi’s Christmas range click here
Members of the public can win a reservation for themselves and a friend by visiting Aldi’s Twitter account, @AldiUK, and telling the supermarket why they should win, using #AldiFestiveFeast.
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