Deliveroo, the food delivery service that brings high-quality local restaurant meals to your door, has announced a $25m Series B investment round to help drive expansion across the UK and internationally. Deliveroo is already live in London and Brighton and launches in Manchester this week.
Founded in 2013 by William Shu and Greg Orlowski, customers use the Deliveroo service to get meals from a variety of leading local independent and high-quality chain restaurants, delivered to their homes and offices quickly and conveniently by one of the hundreds of Deliveroo drivers and cyclists. National quality restaurant operators like Nando’s already trust the service with their brand.
Delightful customer experience
The current food delivery landscape is dominated by pure online marketplaces that predominantly work with lower-end takeaway restaurants that utilise their own drivers. This generally results in an inconsistent customer experience and choice that’s limited to restaurants that are already set up for takeaways.
By contrast, Deliveroo is all about a delightful consumer experience – bringing the high-quality cuisine of local restaurants that customers know and love to their door in a very short amount of time.
Restaurants benefit from Deliveroo’s hyper-local approach, drivers and logistics platform. Deliveroo enables partner restaurants to utilise excess kitchen capacity and fixed costs, generating uplift in restaurant sales of up to 30%, with none of the hassle of running their own fleet of drivers. By handling all the delivery and technology elements, Deliveroo allows restaurants to earn these significant incremental revenues whilst retaining focus on their in-house customer experience.
To provide consistent high-quality service and short delivery times, Deliveroo has created a network of hundreds of drivers and cyclists who are paid for each completed delivery. Since launch in 2014, it has built a team of 300 drivers and cyclists.
Fast expansion
Today, Deliveroo serves over 120 neighbourhoods in London, Brighton and Manchester and has built a loyal customer base of over 50,000 who use the service regularly. Over the same period, the company has seen its office team grow to over 50 people.
This week’s launch in Manchester is the continuation of the company’s fast expansion across London and Brighton. Deliveroo plans to use the new funds to aggressively roll out its service to neighbourhoods across the UK and internationally, with a particular focus on hiring and marketing activities.
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