Domino’s Pizza has launched a new digital platform to offer pizza fans a unique way to personalise their pizza.
Build your own ‘Pizza Legend’
Pizza Legends takes the concept of ‘create your own’ to new heights, transforming a functional decision-making process to an engaging, entertaining and shareable experience.
Through the platform, pizza lovers can build their own ‘Pizza Legend’ by selecting from a range of bases, sauces and tasty toppings, along with a few magical extras. Users are invited to name their creation, which is then transformed into a short animated video.
League of Pizza Legends
Pizza lovers can choose to share their Pizza Legend with friends on Facebook and Twitter and enter it into the League of Pizza Legends whereby anyone can view, ‘like’ and even order other people’s pizza masterpieces. The most popular and creative entries in the league will win their Legend free for a year. All customers receive 30% discount off every Pizza Legend ordered through the platform.
Simon Wallis, Marketing Director at Domino’s Pizza UK said: “Customers love to make things their own, and that doesn’t stop at pizza toppings. We wanted to make the personalisation process as fun and engaging as possible – with a competitive twist. Combining a ‘fantasy pizza’ experience that you can share with friends online as well as order in real life – Pizza Legends takes innovation and fun to the next level.”
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