Swedish retailer IKEA is opening a fully immersive dining experience in Shoreditch – a ‘Do-it-Yourself Restaurant’ (Very On Brand) where the diners run the diner, becoming the star chefs in their very own restaurant.
With people spending less time cooking and eating together in the UK, IKEA are giving the foodies, wannabe-cooks, kitchen-novices and fine-diners the chance to express themselves and impress their friends in a restaurant where they will have their very own sous chef and maître de. They will also have 20 of their friends as extra hands, making a meal to remember and proving that too many cooks is not always a bad thing.
It’s the ultimate celebration of the joy of cooking with friends in your very own restaurant. Aptly named The Dining Club, its doors will open from 10 – 25 September in Shoreditch, honing in on London’s foodie culture hub. Attendees from across the country will be able to visit and experience what the exciting new immersive event has to offer.
Under the expert supervision of a head chef, diners will orchestrate an intimate foodie experience in a homely kitchen environment to mimic an actual dinner party, but one where diners can host many more guests than usual.
Completely free of charge, the nation’s food loving entertainers can book their slot to host a brunch, lunch or dinner, where they will take over the restaurant, choosing their menu from a range of modern sharing dishes, including some Scandinavian classics, and will even have the restaurant named after them. The cleaning up will be taken care of too, so hosts and can spend quality time with their friends. It’s a place where cooking together is celebrated and eating together is inspirational.
Patrons can also book a spot in the ‘Food for Thought’ workshop area where interactive master classes are hosted by an array of guests including Instagram-star Pixie Turner and Great British Bake Off winner Edd Kimber covering topics such as 1 ingredient 4 ways, Swedish Baking, Fermentation, Clean Eating, The Future of Food, Sustainable Eating, Food Styling Tips and more.
For those without a booking for The Dining Club, there is still much to do and see within the space, including an IKEA unique shop with homewares for sale to those wishing to drop-in and purchase their favourite IKEA kitchen products. Also on display will also be kitchen showrooms reflecting kitchens of various sizes and styles. Upon visiting, the general public will also leave The Dining Club with an IKEA treat.
For more information on The Dining Club and to book your very own brunch, lunch or dinner party, please visit here.
ADDRESS: A 3-minute walk from Shoreditch High Street overground station and 9 minute walk from Liverpool Street station
GETTING THERE: A 3-minute walk from Shoreditch High Street overground station and 9 minute walk from Liverpool Street station
OPENING TIMES: Open daily from 10am – 10pm from Saturday 10th – Sunday 25th September
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