Kicks Off with an Innovative Amazonian Inspired Menu for the Holidays Using Ingredients from the Rainforest.
Global restaurant brand SUSHISAMBA and Cool Earth are announcing a new strategic partnership designed to bring awareness and funds for Cool Earth’s initiatives to halt the destruction of the rainforest. As the first step in a brand-wide partnership between the two, SUSHISAMBA London will introduce a special ‘Asháninka’ menu in December, inspired by and using ingredients, grown and harvested in the Peruvian rainforest by the Asháninka, Peru’s largest indigenous group. In the New Year, SUSHISAMBA looks forward to further supporting Cool Earth throughout 2017 and beyond via a series of supper clubs, events and culinary initiatives, hosted globally across its venues.
The limited-edition menu will blend the classic flavours of SUSHISAMBA’s cuisine with rich rainforest ingredients, sourced and produced by indigenous Amazonian communities supported by Cool Earth. Executive Chef Claudio Cardoso’s menu comprises a main course of Pork belly, marinated in pork jus, Asháninka coffee, plantains, passion fruit and sesame; and a dessert, which combines the intensity of Asháninka coffee and cacao with more familiar flavours, including vanilla and pistachio.
To complement the new dishes, Head of Spirit and Cocktail Development, Richard Woods, has created a limited edition cocktail, Asháninka Forest, with Black raspberry liqueur infused with Peruvian Asháninka coffee beans topped off with champagne.
Cool Earth works together with indigenous villages to halt rainforest destruction. Working alongside 116 rainforest villages throughout the world, Cool Earth gives local people control of their homeland and the resources they need to keep their forest intact.
Protecting these endangered regions is something that resonates within the core of SUSHISAMBA culture, dating back to when Shimon Bokovza, SUSHISAMBA’s founder, hosted “Don’t Bungle the Jungle,” an Amazon rainforest coalition with roots in Manhattan’s art scene. Ever since, SUSHISAMBA has contributed in both big and small ways to a range of philanthropies, including aid to Japan after the 2011 earthquake, the (RED) Campaign, Future Dreams and myriad other important causes. However, the plight of the Amazonian rainforests has always held special meaning given the brand’s roots in Brazil and Peru, paving the way for the global partnership between SUSHISAMBA and Cool Earth.
Of the partnership, SUSHISAMBA CEO, Shimon Bokovza explains, “Since the brand’s inception, we have been committed to celebrating South American food and culture – specifically the culinary riches rooted in Peru and Brazil as they are a huge part of our identity. Cool Earth is the perfect partner for us to celebrate SUSHISAMBAs’ heritage, support the preservation of the rainforest, and help bring elements of the ingredients from these villages directly to our guests.”
Cool Earth Director Matthew Owen said, “We couldn’t wish for a smarter bunch of people to work alongside and SUSHISAMBA’s positive, global outlook is an inspiration. Cool Earth’s success is down to local people working towards a global goal making SUSHISAMBA the ideal partner for us. By teaming up, we will use the energy of SUSHISAMBA to power Amazon families’ work to halt deforestation.”
The Asháninka Menu will be available at SUSHISAMBA London throughout December with 100% of net profits from the menu donated directly to Cool Earth.
For more information click here
The post SUSHISAMBA and Cool Earth announce new charity partnership appeared first on Hospitality & Catering News.