Kew Green Hotels has announced the opening of a brand new concept restaurant, The Cow on the Hill, as part of its Holiday Inn Birmingham – Bromsgrove hotel. The Cow on the Hill is set to draw in both hotel guests and local visitors with its extensive steak menu and drink options.
The Cow on the Hill is part of a drive by Kew Green Hotels’ aim to provide an ‘all under one roof’ experience to guests, and offer dining options that mean consumers will enjoy exemplary food and service as part of their hotel stay. The hotel group is also looking to utilise the restaurant to drive footfall from non-guests and local residents, by providing an exciting new alternative to existing high street dining options.
The restaurant’s menu targets customers with a taste for quality dining, with a focus on provenance of ingredients. All steaks are sourced from Hannan Meats, whose beef is fully matured and grass fed on organic pastures on the Glenarm Estate, Northern Ireland. The Cow on the Hill’s premium beef is extra-aged in a Himalayan Salt Chamber, which uses a 12 foot wall of 1,000 hand–cut Himalayan rock salt bricks to dry–age the meat.
The Cow on the Hill’s ice cream offering is sourced from Bennetts, a local family run dairy farm 10 miles from the hotel and the cheese is supplied by Fowlers of Eastwood, the oldest cheese making family business in England.
Premium drink options include the Gin Club selection, a gin & tonic menu with a superb choice of fifteen gins and a range of quality tonics available. A selection of craft & quality beers from around the world are also listed on the menu, alongside local cask ales from the Wye Valley Brewery.
The design scheme of the restaurant is contemporary and premium, yet family-friendly, with the architect being Darren Aspinall of Aspinall Creative.
Kew Green Hotels’ Director of Food & Beverage Development, Mick Newton comments, “We’re delighted to announce the opening of the newest concept restaurant in the Kew Green group, following the success of Stock Burger, part of our Holiday Inn in Brighton. We know consumers are increasingly looking to enjoy premium dining at reasonable prices, as part of their hotel stay, and we believe the timing is right to launch an authentic, provenance focused steak restaurant, with the belief it will also entice guests from outside the hotel”.
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